Learn basic website visitor tracking
Why you need to know how website visitor tracking explained here, let’s learn about it. Developing a website is one thing – after that what is also needed, is to monitor its efficacy, whether it is worth the money that is being spent.
What is needed is to study the type of visitors that your website is getting and what is the business that is getting generated. This will help you in determining as to what changes will be needed to prevent a downward trend.
One can try to generate more internet traffic by various advertising strategies such as use of search engines, pop up ads, bulk emails etc.
One needs to keep in mind that if there are graphics on a page, then the number of graphics on that page would all count as “hits” so if there are seven graphics on a page and eight people have visited that page counter, it would show as fifty six hits.
This may appear a little distorted but if there are genuinely a large number of visitors to your website, then even such instances of people visiting a page with many graphics would still not present a distorted picture.
On the other hand, if the number of visitors to your website is not a lot, then such instances of people visiting pages with a lot of graphics would present a distorted idea as to the real success of your website.
There are people who visit the main page and through it visit other pages; this also can be tracked by inserting a HTML code.
There are various statistics that are generated: the number of pages viewed, the time taken on each page, the page at which the surfer exits the website (this is connected with the path track where you can establish the path on which the viewer surfs the website), the time taken by the surfer on that website per visit, the IP address, the time at which the maximum number of people are accessing that website or a particular page or the day of the week etc – all this enables the owner of the website to make suitable changes so as to increase the efficacy of the website.
One can also monitor bad internet traffic – this happens when hackers hack into your server and overloads it. This could be from jealous competitors also when this happens, it slows down the server and makes it more time consuming for the surfer to view your website.
Also, it would be difficult for you to get accurate data during this period as to the type of visitors you have been having during this period.
If you are not very proficient in computers, you can take the help of websites which provide efficient web visitor tracking software which will give you the data regarding the web traffic that is being generated for your website and also how to decipher it.
What is important to is to keep evaluating your website so that you could take remedial measures before it is too late.
Is it important to Track your website visitor?
If you have a website, collecting data on visitors to your site is extremely important. Whether you have a business or just develop websites, data from your visitors can be extremely helpful in making your site as effective as it can be.
The more data you can collect from visitors, the more productive and effective your content, campaigns and services can be.
Analyzing your traffic has assumed a new importance. In fact, stats are the essential tool to measure and manage a business or a website successfully.
You may put up a website but then you’re not sure if you have the right content on your homepage. You do get some visitors, but what can you do to make things better. Without actual data and solid information it’s all guesswork.
Knowing what you want to achieve, who your visitors are likely to be, and what their objectives are will lead you in the right direction.
The first obvious data you need to know is how many people are coming to your site. Just knowing the number of people coming to your site is not really a good indication.
What you really need to get is a number for unique visitors and not page views or hits. Why? Because if you are visited by the same visitor 100 times, he/she will count as 100 visitors.
If your visitor downloads several information products from you, he/she will count as several visitors. A unique visitor is counted once, even though he/she may visit your site more than once. This is a more effective use of traffic numbers.
Of course, you might also want to know if you are getting repeat visitors, or how many days have passed before the visitor came back to your site. A visitor or buyer who repeats their behavior is more likely to continue repeating it, meaning their future value to your business is high.
Next, you need to know where your visitors are coming from. You want to know which search engines are sending you traffic and which other websites have a link that sends people to your site.
Tracking and monitoring your incoming links can provide you with great and valuable insight into which sites, social media and other web traffic sources are sending you the best and most qualified visitors for your web site.
You need an understanding of which one of these traffic sources brings in more traffic and consequently which should be the traffic sources on which to spend the greatest amount of energies.
This can help those with less experience in tracking visitor data in understanding how you can actually go about collecting visitor data and how to make that information help you understand better how and where to focus to increase your web traffic.
You also want to know from which part of the world your visitors are coming from. If you know that many come from a particular part of the world or country, you may want to target some of your marketing effort to them.
Once visitors reach your site, you need to know what they actually do once they are on your website. You can use this data to find out how to improve your website to better meet your customer’s needs.
Learning about your visitors and using this information properly, is the best way to make sound marketing decisions. It directs you on how to generate the right content and dramatically increases results from your website.
There are many programs out there that can give you what they call website metrics. The problem I have found with many of these programs is that they tend to be a bit over-whelming.
They have so much data scattered all over the program, that sometimes it is an ordeal to find out some simple information. You might often have to click several times in the program just to find some small bit of information you would like to know right away.
As a result, you may not monitor your traffic as often as you should due to the amount of time that may be required for your search.
When looking for a visitor tracking program, make sure that it is simple to use and that you can find the information you need simply and quickly. This will give you the incentive to review your traffic data on a regular basis and actually, to make a habit of it.